I’m lookin’ at you National Gallery of Australia. Okay, so I don’t profess to know much about design, but I have to say I was pretty gobsmacked when this popped up on their website the other day:
Yep. That bit on the left is meant to read NGA. But as my co-worker said in all seriousness: ‘what does the O stand for?’
This was the previous logo. Granted it’s nothing amazing, but it’s nice clean branding and you can read what it says:
In the way that a recently single woman drastically changes her hair to usher in a new era it’s apparent that the NGA wants to start afresh when they open their new galleries later this month. I get that. But it is worrying that this is supposedly the best a national institution could find.
Inside word has it that those responsible for the commission are already beginning to regret the move. Maybe they can just do what Vegemite did after they’re unfortunate ‘iSnack 2.0’ incident by reverting back to the old logo and pretending nothing ever happened? Please? Otherwise let’s just hope the building extension is so darn amazing that no one has time to consider the logo at all.
UPDATE: Industry folk, and others, might like to read about this straight from the horse’s mouths. Check this post on Campaign Brief. My favourite part? Naked Communications Founding Partner Adam Ferrier says “The National Gallery of Australia is our only real national gallery”. Indeed Adam. Full points.